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Dental & HealthWe build yours

You run your business.
We run the systems.

The done-for-you systems department for Dental & Health — mapped with you in week one, then built. You approve it once, then we run it.

The department

See what our systems can do for you

Choose a package level to see what it includes

7 of 26 systems running for you on Starter.20 of 26 systems running for you on Growth — where most owners start.24 of 26 systems running for you on Scale.26 of 26 systems running for you on Total Transformation.

Missed calls texted backStarter

The new-patient inquiry after hours gets answered and booked, instead of going to the practice down the road.

A call you can’t pick up gets a text back within seconds — in English or Spanish — and the conversation carries on without you.

It fires on a missed call, a text, or a web message — inside a few seconds, before they have finished dialing the next company. If the conversation needs you, the whole thing lands on your phone as a text with their name, number and what they wanted.

Runs from Starter up — and we build it, load it and run it for you.

Booking & remindersStarter

Appointments book into your real chair time, with the reminders that cut no-shows.

People book into the times you actually work, and everyone gets reminded before the day arrives.

It only ever offers times you are actually free, with the gap you set between appointments built in. It books into the calendar we set up and keep in sync with the one you use — and where your own software will not accept an outside booking, your team gets the booking to drop in instead, so nothing is ever double-booked. We confirm exactly how it connects with you before launch. Reminders go out before the day so people turn up.

Runs from Starter up — and we build it, load it and run it for you.

Reviews asked forStarter

The review gets asked for after the appointment, at the moment they’re happiest.

After every finished job the customer gets a short, well-timed text asking for a Google review. You never chase one again.

The ask goes out at the moment people are happiest — right after the work is finished, not a week later. You never send one by hand, and you never have to ask a customer for a favor again.

Runs from Starter up — and we build it, load it and run it for you.

Your Google listing kept sharpStarter

Hours, services and photos stay current on the page most people actually judge you by.

Hours, services, photos and holiday closures stay right on the page most people judge you by before they ever call. We keep it current; you do not log in.

Runs from Starter up — and we build it, load it and run it for you.

A monthly report, in plain EnglishStarter

What came in, what got booked, what we changed — told to you in words, not a dashboard you have to learn.

Once a month, in plain English: what came in, what got booked, what got followed up, what we changed and why. Not a dashboard you have to learn — a page you can read in two minutes.

Runs from Starter up — and we build it, load it and run it for you.

The owner app on your phoneStarter

Every call, message, booking and review in one place on your phone — in every package.

One app on your phone that shows your day: who called, who booked, what is coming up, who needs a reminder and which reviews came in. We set it up and load it for you; you just open it. Higher levels light up more of it, but every package gets the app.

Runs from Starter up — and we build it, load it and run it for you.

Your website, built and kept currentStarter

A website that books and answers for you — one page on Starter, a full site on Growth, plus ad landing pages on Scale and a page per location on Total.

We build it, host it and keep it current, so it never goes stale. Starter gets a clean one-page site; Growth gets the full site; Scale adds the landing pages your ads point to; Total Transformation adds a page for every location. It carries the same booking and answering as your phone, and it is yours.

Runs from Starter up — and we build it, load it and run it for you.

Live voice answeringGrowth

Calls get a real conversation that never asks for clinical history and routes anything sensitive to your team.

Your phone gets picked up out loud, day or night, by your AI assistant, which says so. 500 talk-minutes a month, more at Scale.

A natural voice picks up, says it is an AI assistant so nobody is misled, answers what it knows, and books what it can. Anything it should not handle stops and comes straight to you as a text, so nobody gets a wrong answer about your business.

Runs from Growth up — and we build it, load it and run it for you.

Instagram & Facebook messages answeredGrowth

DMs on Instagram and Facebook get answered in the same inbox as your calls and texts — one conversation, wherever it started.

People ask real buying questions in DMs, and a DM that sits for a day is a customer somewhere else by dinner. From Growth up, those messages land in the same inbox as your calls and texts, get answered the same way, and get booked the same way.

Runs from Growth up — and we build it, load it and run it for you.

WhatsApp messages answeredGrowth

Customers who message you on WhatsApp get answered in the same inbox as your calls and texts.

Plenty of customers would rather send a WhatsApp than call. Those messages land in the same inbox as everything else and get answered the same way. WhatsApp charges small fees on some messages (replying to a customer who wrote to you first is free); any fee is part of your usage line, at cost, not a surprise. We answer the customers who write to you; we do not send WhatsApp marketing blasts.

Runs from Growth up — and we build it, load it and run it for you.

An assistant on your websiteGrowth

The people comparing you to two other companies get their questions answered on the spot instead of leaving.

Most people compare two or three companies before they call anyone. This answers them while they are still on your page, then books them, instead of letting them click back to the search results.

Runs from Growth up — and we build it, load it and run it for you.

Quotes chased until you get an answerGrowth

Treatment plans that weren’t scheduled get a gentle follow-up until the patient decides.

Every quote and lead is followed up on a schedule until it’s a yes or a no — the part that always gets dropped.

Quotes go quiet — that is normal, and it is where most of the money leaks out. This follows up on a schedule you approve until you get a yes or a no, so nothing dies from silence.

Runs from Growth up — and we build it, load it and run it for you.

Customers brought back when they’re dueGrowth

Recall and hygiene reminders go out on schedule, so the chair doesn’t sit empty.

Rebooking on their natural cycle, win-backs, and day-after check-ins — the customers you already earned, brought back before they drift.

Every business has a natural cycle — the next service, the next visit, the next season. This watches the calendar for you: the customer who is due gets the rebooking text, the one who went quiet gets the win-back, and the day-after check-in catches a problem while it is still small. Texts only go to customers who said yes to them, at the hours the law allows. None of it is written by you.

Runs from Growth up — and we build it, load it and run it for you.

Campaigns to your own listGrowth

Email and text campaigns to the customers who said yes to hearing from you — seasonal offers and announcements, instead of paying to find new people.

Email and text to the customers you have already earned who said yes to hearing from you — seasonal offers, announcements, anything you want said. Texts only go out with that written yes, at the hours the law allows. Cheaper than finding new people, and it runs without you writing a word.

Runs from Growth up — and we build it, load it and run it for you.

Answered out loud in SpanishGrowth

Live bilingual voice, so a Spanish-speaking caller gets a real conversation — not a language you had to hire for.

A Spanish-speaking caller gets a real conversation out loud, not a menu and not a callback. By text from Starter; live voice from Growth. You do not have to hire for it.

Runs from Growth up — and we build it, load it and run it for you.

A hiring pipelineGrowth

Applications, screening, tryouts, hired — with automatic follow-up, so a good candidate is never lost to silence.

Every application lands in one pipeline — applied, screened, tryout, hired — and the follow-up happens automatically, so the good candidate is not lost to a faster offer. For licensed trades, a license check is built into the screening step.

Runs from Growth up — and we build it, load it and run it for you.

Your training, turned into a portalGrowth

Quizzes and completion tracking, so nobody touches a customer until they’ve passed YOUR bar.

We take how you already train people and turn it into a portal — short lessons, quizzes, and completion tracking. You can see exactly who has passed what, and nobody touches a customer until they have passed your bar.

Runs from Growth up — and we build it, load it and run it for you.

Tryout scorecardsGrowth

Every candidate’s results on record, so the hire is a decision you can look back at — not a hunch.

Every tryout gets scored the same way, and every candidate’s results stay on record. When you compare two people, you are comparing scorecards — not memories.

Runs from Growth up — and we build it, load it and run it for you.

Onboarding paperwork, signed electronicallyGrowth

The paperwork goes out, gets signed from a phone, and files itself.

The paperwork goes out the moment you say “hired,” gets signed from a phone, and files itself. To be clear about the boundary: this is paperwork collection and e-signature — not HR, payroll, or classification compliance. How you classify and pay your team is a question for an employment attorney or payroll service — and we’ll say so.

Runs from Growth up — and we build it, load it and run it for you.

Simple inventory with low-stock alertsGrowth

A simple count of what you use and sell, with an alert before you run out.

Not a warehouse system — a simple count of the things you use and sell, kept current, with an alert before you run out of the one thing tomorrow’s jobs need.

Runs from Growth up — and we build it, load it and run it for you.

Landing pages built & maintainedScale

Pages built for the work you want more of, kept current by us — not a site you have to nag someone to update.

Pages built around the specific work you want more of, and kept current by us. No web guy to chase, no plugin to update, no site that slowly goes stale.

Runs from Scale up — and we build it, load it and run it for you.

Your ads planned & managedScale

We plan and run the ads; the media budget stays yours and is paid straight to Google or Meta.

We plan the campaigns, write them, and manage them month to month. The media budget is paid straight to Google or Meta and stays yours — we are not marking it up.

Runs from Scale up — and we build it, load it and run it for you.

Invoices & pay-by-textScale

The invoice goes out and gets paid from a phone, so the money lands the day the work is done.

The invoice goes out the moment the job is done and gets paid from a phone. No more waiting a week for money you already earned.

Runs from Scale up — and we build it, load it and run it for you.

A monthly strategy callScale

A standing call to look at what’s working, what isn’t, and what we should change next month.

A standing call every month with a person who has been watching your numbers — what worked, what did not, and what we are changing next. Not a support ticket.

Runs from Scale up — and we build it, load it and run it for you.

The app in your name and logoTotal

The owner app every package gets, rebadged as yours — on your phone and your customers’ phones.

You can see everything from Growth onward; what this level adds is the badge. The same screens carry your name and your logo instead of ours, and your customers can hold it too. There is a real platform cost behind that, which is why it sits here.

Runs from Total up — and we build it, load it and run it for you.

A dedicated managerTotal

One person who knows your business by name, weekly calls, and a four-hour response target in writing.

It is written into your agreement, not offered as a courtesy — so there is a named person accountable for your setup rather than a queue. You stop explaining your business from scratch every time you need something changed.

Runs from Total up — and we build it, load it and run it for you.

And this is where you watch it happen

The same level you picked above is the one running in here. Tap the tabs — it’s a working sample with made-up customers, so you can see how your day would look.

ND
Northgate Dental
Dental & Health · sample data
Your whole practice, at a glance. Everything that happened while you were working — you didn't lift a finger. Tap a card or a tab to look around.✓ The app comes with every package — greyed tiles are a rung up✓ The app comes with every package — greyed tiles are a rung up✓ The app comes with every package — everything here is on Scale✓ The app comes with every package — on Total it carries your name and logo
Today at a Glance
Pinned Apps
Quick Actionsif you ever want to — you never have to
Conversations handledLast 6 months
Apr
May
Jun
Jul
Aug
Sep

What a month can look like

Made-up numbers on a made-up account — this shows the shape of the report, not a forecast. We can't promise you these numbers and we won't. Yours will be your real ones, shown the same way.

36 hrsof your month back
23questions answered without you
14jobs booked without a phone call
9reviews you never had to ask for
How the plans work, plainly

Every level runs the same engine. Every package comes with this app, so you can see it — higher levels light up more of it. Pick a level above and watch what turns on.

A sample business · Northgate Dental · Powered by SANO Systems
We build it, we run it — you never touch the tech.
Your phone, answered for you. Missed calls, texts, and the same questions you get all day — handled and booked, 24/7. Tap a blue OPEN to watch a whole one play out.✓ The app comes with every package — greyed tiles are a rung up✓ The app comes with every package — greyed tiles are a rung up✓ The app comes with every package — everything here is on Scale✓ The app comes with every package — on Total it carries your name and logo
Team Inbox
My Inbox
Internal Chat
All
Unread
Recent
Starred
CE
Chris Example
Perfect, see you Thursday
2:04 PM
SE
Sam Example
New patient · exam booked
11:22 AM
1
PS
Pat Sample
Thanks again — left you a review!
Mon
Missed call — you were working
Auto-replyHi, this is the AI assistant at Northgate Dental. Sorry we missed you — what is going on?
Do you take new patients? I need a cleaning
Auto-replyWe do. Today at 11:30, or Thursday morning?
11:30 works
Auto-replyBooked ✓ Today 11:30 AM. We will text the new-patient form so you are not filling it out in the waiting room.
You never stopped working. You never picked up.
Automatic texts like this start once the phone companies approve your business (usually 1 to 4 weeks).
The questions you answer 20 times a week — handled
Do you take my insurance, and how much is a new-patient visit?
Auto-replyHi, this is the AI assistant at Northgate Dental. You are in-network on that plan. A new-patient visit depends on what your plan covers, so I am passing your details to the front desk for an exact number — they will confirm before you come in.
What is your soonest?
Auto-replyThursday 8:00 AM or 10:30 AM are open — want me to hold one?
Thursday 8
Auto-replyDone ✓ Thursday 8:00 AM. Your form will arrive by text tonight.
Three questions and a booking — and you never checked your calendar.
Automatic texts like this start once the phone companies approve your business (usually 1 to 4 weeks).
Booked without the back-and-forth. Customers pick from your real open times — you never take the call or check your schedule.✓ The app comes with every package — greyed tiles are a rung up✓ The app comes with every package — greyed tiles are a rung up✓ The app comes with every package — everything here is on Scale✓ The app comes with every package — on Total it carries your name and logo
Monthly View
Today
Your calendar
Team calendar
This month
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Today · 3 jobs
Pat Sample — Crown seat
9:00 AM · follow-up
Lee Sample — New patient exam
11:30 AM · cleaning
Drew Demo — Family recall
2:15 PM · 4 patients
Nothing forgotten. Every customer and their visit history saved on its own. Tap OPEN to see what it remembers.✓ The app comes with every package — greyed tiles are a rung up✓ The app comes with every package — greyed tiles are a rung up✓ The app comes with every package — everything here is on Scale✓ The app comes with every package — on Total it carries your name and logo
127 contacts
PS
Pat Sample
6-month recall · due
AD
Alex Demo
Crown · seat appointment
CE
Chris Example
Hygiene · overdue
LS
Lee Sample
Whitening consult
DD
Drew Demo
Family ×4 · recall
TE
Terry Example
Night guard · follow-up
SE
Sam Example
Sample record
Contact
Notes
Tasks
Appointments
Activity
StatusActive patient — hygiene booked
RecallDue in 6 months
Last visitCleaning & exam · 3 weeks ago
NotesPrefers morning, anxious about drilling
Next dueHygiene recall
PreferenceText reminders only
Appointment history, recall dates and preferences are custom fields we build for you — they live on every customer automatically.
The review ask, sent for you. After every finished job, so you never have to ask. What they write is still up to them.✓ The app comes with every package — greyed tiles are a rung up✓ The app comes with every package — greyed tiles are a rung up✓ The app comes with every package — everything here is on Scale✓ The app comes with every package — on Total it carries your name and logo
Reputation
Example account — we wrote these figures and these reviews to show you the screen. Nobody said them.
Average Rating
4.9
★★★★★
Reviews Received
9
this month
Invites Goal
23/30
Sentiment
96%
positive
Reviews
Example reviews — we wrote these to show you the screen. Nobody said them.
PS
Pat Sample
★★★★★
“Booked online after hours and had the forms done before I arrived.”
SE
Sam Example
★★★★★
“It put me straight through to the front desk and I had my exact portion before the appointment, not after.”
Review Requests+ New
Alex Demo
Left review
Chris Example
Sent today
Terry Example
Sent Mon
The ask goes out on its own after every job. You never have to ask anyone again.

How it sounds to your customer: a friendly, professional assistant that says it’s an AI assistant at the start — never pretending to be you or anyone on your team. Anything it shouldn’t answer comes straight to you as a text — the caller’s name, number and what they wanted — not an inbox you have to remember to check.

You don’t set any of this up. We do.

You don’t load your customers in. You don’t write the scripts, connect the calendar, wire up the reviews, or learn a single screen. We build the whole thing, load it, and run it — the only thing we need from you is one short conversation about how you actually work, and your approval before it answers a single customer.

You never touch the tech. We keep you on the latest business systems — most of them AI-driven now — and upgrade them as they change. If something needs changing, you tell us and we change it. That’s the entire job.

About those voice minutes: Growth includes 500 talk-minutes a month — roughly 250–300 calls. A heavy week can run past that. It never drops a caller: it falls back to text and your own line until you okay more minutes, and high-volume shops move up to Scale’s 2,000. We tell you before you hit it, never after.

The honest all-in on Starter. $397/mo, plus a one-time $997 to build it — paid up front, or in two payments: half at signing, half the day it starts answering — about $60–200/mo in usage at cost. Three-month minimum. Moving up a level later? You pay only the difference in setup. See all four levels and what’s included →The honest all-in on Growth. $999/mo, plus a one-time $2,497 to build it — paid up front, or in two payments: half at signing, half the day it starts answering — about $60–200/mo in usage at cost. Three-month minimum. Moving up a level later? You pay only the difference in setup. See all four levels and what’s included →The honest all-in on Scale. $1,995/mo, plus a one-time $4,997 to build it — paid up front, or in two payments: half at signing, half the day it starts answering — and no separate usage bill — it is bundled into this plan. Three-month minimum. Moving up a level later? You pay only the difference in setup. See all four levels and what’s included →The honest all-in on Total Transformation. $4,997/mo, plus a one-time $14,997 to build it — paid up front, or in two payments: half at signing, half the day it starts answering — and no separate usage bill — it is bundled into this plan. Six-month minimum. See all four levels and what’s included →

For Dental & Health

What this looks like in your business

New-patient calls answered and booked the moment they come in, recall handled automatically, and a schedule that stays full — without adding front-desk hours.

New to your field, not new to the work. HVAC, plumbing and roofing already run on this exact system. For Dental & Health we shape that same engine to how your field actually sounds — and you approve every word before it answers a single customer.

Built for patient privacy. The assistant never asks for clinical history, and if you're a covered practice we sign a HIPAA business associate agreement before anything touches patient information — no agreement, no launch.

The Dental & Health blueprint

What's actually inside it

Your blueprint is just the written plan for how your phone and texts get handled — what it says, what it books, when it follows up. You read it and approve it before anything turns on.

We've mapped how your field works and this is the shape your setup takes. We build it around how you actually run things, you approve it, then we run it for you. (Our fully built-out blueprints today are HVAC, plumbing and roofing — yours gets built with you.)

  1. A professional script for new-patient and scheduling calls
  2. Recall and hygiene reminders
  3. Appointment confirmations and reminders
  4. Waitlist outreach to refill cancellations
  5. The same review request after every appointment

Want to see the level of detail? Read a fully-built one — our HVAC example →

Why it's built that way

The problems it was shaped around

What's costing you today

  • New-patient calls come in while the front desk is with someone in the office.
  • Recall and overdue-visit outreach never gets done consistently.
  • Cancellations leave holes in the schedule that nobody has time to refill.

What we take over

What’s on which plan: text-back and review requests on Starter; live voice answering, follow-up and campaigns from Growth; invoicing, pay-by-text and ads from Scale.

  • Answers new-patient calls and books them in
  • Runs recall and overdue-visit reminders on schedule
  • Confirms appointments and makes rescheduling easy
  • Asks every patient for a review after their visit — the same ask, every time

The question we always get

“We have front-desk staff.”

This is not a replacement. It covers the overflow, the after-hours calls, and the recall work that keeps getting pushed to tomorrow.

How it works

You approve it once. Then it just runs.

1

We learn your business

A short conversation about how you work, what you sell, and where things are slipping.

2

We set up your department

We start from your Dental & Health blueprint and shape it to you — the answering, the follow-up, the reviews, the campaigns.

3

You sign off, we run it

Nothing goes live until you've seen it and said yes. After that it's ours to run, watch, and keep current.

Everyone else hands you a login.

The two things owners actually compare us against are a software tool and a human answering service. Here's the honest difference in who does the work.

How a software tool, a human answering service and SANO Systems compare
WhatA software toolAn answering serviceSANO Systems
Setting it up You learn it and build it Usually relays a message; booking is usually a paid add-on when offered We build it around your business
Running it daily You, on top of your real job Answers, then hands it back to you We do. You never touch it
Booking the job Only if you built that The better ones will, from the intake script you give them — but they work that script, not your live pricing and urgency rules Booked while you work
When the tech changes You keep up, or fall behind Not their problem Our problem, not yours
What you end up with Another login you barely use A pile of messages to return Your time back

They give you a login. We give you your time back.

Questions

Dental & Health, answered

What about an after-hours call from someone in pain?
It follows the rules you approve: it can text you or your on-call line right away, give only the emergency guidance you have pre-approved, and it never offers clinical advice. You decide what counts as urgent and what happens next — it just makes sure the call is not missed.
How does it handle insurance questions?
It answers in-network yes or no from the plan list you give us, and books the visit. Anything past that — a coverage estimate, a claim or billing question — it captures with the plan details and hands straight to your front desk, so your team gives the accurate answer instead of the patient hearing a wrong one. It never guesses at coverage or quotes a price it is not sure of.
Does it book into our practice software?
It books into the calendar we set up and keeps it in sync. For practices on Dentrix, Eaglesoft or Open Dental it hands your team the booking to drop in rather than writing into your chart directly, so nothing double-books a chair. We confirm exactly how it connects with you before launch.
Does it replace our front desk?
No. It covers what they cannot get to — calls while they are busy, after-hours inquiries, and recall outreach.
Can it handle recall?
Yes. Recall and overdue-visit reminders run on a schedule you approve.
How do you handle patient privacy and HIPAA?
The assistant takes the name, contact details and the reason for the call. In a dental practice that reason is protected health information, so it is treated as such: it is not used for anything else, and it does not go anywhere it should not. The assistant does not ask for clinical history, and anything sensitive is routed to your team rather than handled automatically. We sign a HIPAA business associate agreement before anything touches patient information — no agreement, no launch.
You haven't built a Dental & Health one yet — am I the experiment?
Straight answer: you'd be among the first in your field, and we're not going to pretend otherwise. Here's what protects you. You approve a written plan before we build anything — that document is what we're held to. You can pay the setup in full or in two payments (half to begin, half when it starts answering), and if we miss the plan, the second half is on us. The money-back guarantee runs 30 days from when it starts answering, not from signing, so a longer build never eats it. And the ones we've already built share most of the machinery — what changes is the wording and the timing, not the engine.

More common questions →  ·  See what it costs →

Let's shape your Dental & Health blueprint

30 minutes. We'll walk you through the version we'd build for your business.

Making your first hire? We run hiring, training & paperwork too →

30 days from go-live, money-back on the monthly fee — taking it also ends the minimum term. The one-time setup is separate: paid up front, or in two payments — half at signing, half at go-live — and if we don’t deliver your approved blueprint, the second half is on us.

Or text (832) 396-2496 — a real person reads it and replies.