You already climbed the roof. Don’t let someone else walk off with the job.
Every roof you inspected stays on one board until it’s paid: your photos and each check-in written for you, your crews and your rain days, what each job still owes. After the hail, nobody goes unanswered. Remodel, paint and fences too: same system, your words.
What it's costing you
Where a roofer’s money really goes
You inspected the roof and sent the photos, and while she waited on her insurance, someone else showed up and took it.
The inspection, the photos and the estimate are already done. The money is lost in the quiet that follows, while two people at home decide.
The roof is on, and three weeks later the final payment is still out.
The office’s week goes to chasing what finished jobs still owe, from the kitchen table, in a notebook and a dozen WhatsApp chats.
After the hail, the phone won’t stop, and you’re in the truck between roofs.
The calls come over days, often after door-knockers reach the street. The leak, the tarp and the tree through the roof go to whoever answers first.
They show up, take the money and vanish, and then people don’t trust a roofer who’s been here for years.
Honest local roofers get lumped in with the ones who vanish. Most homeowners hire on a recommendation, and they read the reviews first.
Your office’s Monday, and the week after a hailstorm
A sample roofing company’s Monday, and the week after a hailstorm. It has its own switches (top right): Roofing or Remodel, paint & fences, Starter or Growth. Every package gets the board, the money record and one-tap WhatsApp from your own phone. Live voice, the written follow-ups and past-customer check-ins start at Growth; card payments start at Scale. The customers are made up.
Remodeling, paint, floors & fences
You measured, priced every tile and sent the bid. Then: silence.
Remodel and paint bids go quiet too. Flip the sample app above to “Remodel, paint & fences” (the switch at the top right) to see a company with a paint & fence crew and a remodel crew: bids, deposits, change orders, the punch list that holds the final payment, and the week after the wind.
- Every bid followed up in your words on a schedule you approve, until they say yes, no or “not now” (Growth)
- The deposit asked for in one tap from your own WhatsApp, and recorded when it comes in (every package)
- Change orders sent with the scope, the price and the new total; the office marks the client’s yes on the job, with the date and time (owner app, every package)
- The punch list holds the final invoice: no payment reminder until it’s done
- After the wind: fence calls sorted; a dog that can get out or a pool left open rings the office, the rest booked by ZIP
- Repaint, fence-stain and next-room check-ins to past clients who said yes to texts in writing (Growth)
What we handle for you
See what our systems can do for you
7 of 23 systems running for you on Starter.17 of 23 systems running for you on Growth — where most owners start.21 of 23 systems running for you on Scale.23 of 23 systems running for you on Total Transformation.
After the hail, every call the office can’t reach gets a text back in seconds, sorted by your questions: water coming in rings the office, a damage check gets an inspection time.
A call you can’t pick up gets a text back within seconds — in English or Spanish — and the conversation carries on without you.
It fires on a missed call, a text, or a web message — inside a few seconds, before they have finished dialing the next company. If the conversation needs you, the whole thing lands on your phone as a text with their name, number and what they wanted.
Runs from Starter up — and we build it, load it and run it for you.
Inspections booked around your crews’ days, the walk-through with both of them on a Saturday, and the reminder the day before.
People book into the times you actually work, and everyone gets reminded before the day arrives.
It only ever offers times you are actually free, with the gap you set between appointments built in. It books into the calendar we set up and keep in sync with the one you use — and where your own software will not accept an outside booking, your team gets the booking to drop in instead, so nothing is ever double-booked. We confirm exactly how it connects with you before launch. Reminders go out before the day so people turn up.
Runs from Starter up — and we build it, load it and run it for you.
Asked after the final walk-through and the warranty papers, never the day the crew leaves. Asked of everyone.
The ask goes out at the moment people are happiest — right after the work is finished, not a week later. You never send one by hand, and you never have to ask a customer for a favor again.
Runs from Starter up — and we build it, load it and run it for you.
Your hours, your service area and your real roofs stay current where homeowners check you after the knock on the door.
Hours, services and photos stay current on the page most people actually judge you by.
Hours, services, photos and holiday closures stay right on the page most people judge you by before they ever call. We keep it current; you do not log in.
Runs from Starter up — and we build it, load it and run it for you.
What came in, what got booked, what we changed — told to you in words, not a dashboard you have to learn.
Once a month, in plain English: what came in, what got booked, what got followed up, what we changed and why. Not a dashboard you have to learn — a page you can read in two minutes.
Runs from Starter up — and we build it, load it and run it for you.
For you and one office person: every roof on one board to paid, with your photos and what each job still owes, builders’ lots by stage included (records; card payments are Scale). What only you can do sits on top, and one tap sends an update or a check-in from your own WhatsApp.
Every call, message, booking and review in one place on your phone — in every package.
One app on your phone that shows your day: who called, who booked, what is coming up, who needs a reminder and which reviews came in. We set it up and load it for you; you just open it. Higher levels light up more of it, but every package gets the app.
Runs from Starter up — and we build it, load it and run it for you.
A website that books and answers for you — one page on Starter, a full site on Growth, plus ad landing pages on Scale and a page per location on Total.
We build it, host it and keep it current, so it never goes stale. Starter gets a clean one-page site; Growth gets the full site; Scale adds the landing pages your ads point to; Total Transformation adds a page for every location. It carries the same booking and answering as your phone, and it is yours.
Runs from Starter up — and we build it, load it and run it for you.
The storm-week overflow answered out loud by your AI assistant, which says so. 500 minutes a month, and we tell you before you run out.
Your phone gets picked up out loud, day or night, by your AI assistant, which says so. 500 talk-minutes a month, more at Scale.
A natural voice picks up, says it is an AI assistant so nobody is misled, answers what it knows, and books what it can. Anything it should not handle stops and comes straight to you as a text, so nobody gets a wrong answer about your business.
Runs from Growth up — and we build it, load it and run it for you.
Messages on your Facebook page and Instagram land in the same inbox as your calls and texts, once Meta approves your business account.
DMs on Instagram and Facebook get answered in the same inbox as your calls and texts — one conversation, wherever it started.
People ask real buying questions in DMs, and a DM that sits for a day is a customer somewhere else by dinner. From Growth up, those messages land in the same inbox as your calls and texts, get answered the same way, and get booked the same way.
Runs from Growth up — and we build it, load it and run it for you.
Homeowners who WhatsApp you a photo of the leak get answered in the same inbox, once Meta approves your business account. Separate from this: one-tap sending from your own WhatsApp comes in every package.
Customers who message you on WhatsApp get answered in the same inbox as your calls and texts.
Plenty of customers would rather send a WhatsApp than call. Those messages land in the same inbox as everything else and get answered the same way. WhatsApp charges small fees on some messages (replying to a customer who wrote to you first is free); any fee is part of your usage line, at cost, not a surprise. We answer the customers who write to you; we do not send WhatsApp marketing blasts.
Runs from Growth up — and we build it, load it and run it for you.
At 9 p.m. a homeowner asks your website “do you work with insurance?” and gets the roof-only answer and an inspection time.
The people comparing you to two other companies get their questions answered on the spot instead of leaving.
Most people compare two or three companies before they call anyone. This answers them while they are still on your page, then books them, instead of letting them click back to the search results.
Runs from Growth up — and we build it, load it and run it for you.
The next day, a recap with your own photos in her language and an offer to walk both of them through it; then check-ins on the days you approve, until yes, no or “not now”. Never a word about the claim.
Every quote and lead is followed up on a schedule until it’s a yes or a no — the part that always gets dropped.
Quotes go quiet — that is normal, and it is where most of the money leaks out. This follows up on a schedule you approve until you get a yes or a no, so nothing dies from silence.
Runs from Growth up — and we build it, load it and run it for you.
Roofs don’t come back every few months. A yearly check-in and one after each hail in their ZIP, only to past customers who said yes in writing.
Every business has a natural cycle — the next service, the next visit, the next season. This watches the calendar for you: the customer who is due gets the rebooking text, the one who went quiet gets the win-back, and the day-after check-in catches a problem while it is still small. Texts only go to customers who said yes to them, at the hours the law allows. None of it is written by you.
Runs from Growth up — and we build it, load it and run it for you.
Before hurricane season, a note to past customers who said yes to texts: a free look at the roof and the gutters before the storms.
Email and text campaigns to the customers who said yes to hearing from you — seasonal offers and announcements, instead of paying to find new people.
Email and text to the customers you have already earned who said yes to hearing from you — seasonal offers, announcements, anything you want said. Texts only go out with that written yes, at the hours the law allows. Cheaper than finding new people, and it runs without you writing a word.
Runs from Growth up — and we build it, load it and run it for you.
Spanish by text from Starter. From Growth, calls answered out loud in English and Spanish by your AI assistant, which says so, tuned and tested with you on real calls before it answers anyone. When a Spanish caller needs a person, it goes to the office.
Live bilingual voice, so a Spanish-speaking caller gets a real conversation — not a language you had to hire for.
A Spanish-speaking caller gets a real conversation out loud, not a menu and not a callback. By text from Starter; live voice from Growth. You do not have to hire for it.
Runs from Growth up — and we build it, load it and run it for you.
Applications for crew members and helpers before storm season, with follow-up. How you classify and pay them is a question for an attorney or a payroll service.
Applications, screening, tryouts, hired — with automatic follow-up, so a good candidate is never lost to silence.
Every application lands in one pipeline — applied, screened, tryout, hired — and the follow-up happens automatically, so the good candidate is not lost to a faster offer. For licensed trades, a license check is built into the screening step.
Runs from Growth up — and we build it, load it and run it for you.
The tarps, drip edge and shingle bundles on the trailer, counted, with an alert before storm week.
A simple count of what you use and sell, with an alert before you run out.
Not a warehouse system — a simple count of the things you use and sell, kept current, with an alert before you run out of the one thing tomorrow’s jobs need.
Runs from Growth up — and we build it, load it and run it for you.
Pages built for the work you want more of, kept current by us — not a site you have to nag someone to update.
Pages built around the specific work you want more of, and kept current by us. No web guy to chase, no plugin to update, no site that slowly goes stale.
Runs from Scale up — and we build it, load it and run it for you.
We plan and run the ads; the media budget stays yours and is paid straight to Google or Meta.
We plan the campaigns, write them, and manage them month to month. The media budget is paid straight to Google or Meta and stays yours — we are not marking it up.
Runs from Scale up — and we build it, load it and run it for you.
From Scale: your final invoice with a pay-by-text link. Below Scale, the owner app keeps the record of what each job owes and what’s been paid.
The invoice goes out the moment the job is done and gets paid from a phone. No more waiting a week for money you already earned.
Runs from Scale up — and we build it, load it and run it for you.
A standing call to look at what’s working, what isn’t, and what we should change next month.
A standing call every month with a person who has been watching your numbers — what worked, what did not, and what we are changing next. Not a support ticket.
Runs from Scale up — and we build it, load it and run it for you.
The owner app every package gets, rebadged as yours — on your phone and your customers’ phones.
You can see everything from Growth onward; what this level adds is the badge. The same screens carry your name and your logo instead of ours, and your customers can hold it too. There is a real platform cost behind that, which is why it sits here.
Runs from Total up — and we build it, load it and run it for you.
One person who knows your business by name, weekly calls, and a four-hour response target in writing.
It is written into your agreement, not offered as a courtesy — so there is a named person accountable for your setup rather than a queue. You stop explaining your business from scratch every time you need something changed.
Runs from Total up — and we build it, load it and run it for you.
How it sounds to your customer: a friendly assistant that says it’s an AI assistant at the start, never pretending to be you or your office. It books inspections, sends your photos and your honest wait, and talks about the roof, never the claim. Water coming in, a tree through the roof or anyone hurt goes straight to whoever runs your office, with the address, and anyone hurt or near a downed power line hears “call 911 first”.
You don’t set any of this up. We do.
You don’t load your customers in. You don’t write the scripts, connect the calendar, wire up the reviews, or learn a single screen. We build the whole thing, load it, and run it — the only thing we need from you is one short conversation about how you actually work, and your approval before it answers a single customer.
You never touch the tech. We keep you on the latest business systems — most of them AI-driven now — and upgrade them as they change. If something needs changing, you tell us and we change it. That’s the entire job.
About those voice minutes: Growth includes 500 talk-minutes a month — roughly 250–300 calls. A heavy week can run past that. It never drops a caller: it falls back to text and your own line until you okay more minutes, and high-volume shops move up to Scale’s 2,000. We tell you before you hit it, never after.
The honest all-in on Starter. $397/mo, plus a one-time $997 to build it — paid up front, or in two payments: half at signing, half the day it starts answering — about $60–200/mo in usage at cost. Three-month minimum. Moving up a level later? You pay only the difference in setup. See all four levels and what’s included →The honest all-in on Growth. $999/mo, plus a one-time $2,497 to build it — paid up front, or in two payments: half at signing, half the day it starts answering — about $60–200/mo in usage at cost. Three-month minimum. Moving up a level later? You pay only the difference in setup. See all four levels and what’s included →The honest all-in on Scale. $1,995/mo, plus a one-time $4,997 to build it — paid up front, or in two payments: half at signing, half the day it starts answering — and no separate usage bill — it is bundled into this plan. Three-month minimum. Moving up a level later? You pay only the difference in setup. See all four levels and what’s included →The honest all-in on Total Transformation. $4,997/mo, plus a one-time $14,997 to build it — paid up front, or in two payments: half at signing, half the day it starts answering — and no separate usage bill — it is bundled into this plan. Six-month minimum. See all four levels and what’s included →
For Roofing, remodel & paint
For the roofer who’s never in one place.
You’re in the truck all day: at a homeowner’s kitchen table, at the supply house, with your crews on other roofs. We text back every call the office can’t reach (out loud from Growth), write every estimate’s check-in (sent for you on your schedule from Growth), and bring you only what needs you. Set it up in winter, so the phone companies have approved your texting before the hail.
What's actually inside it
Your blueprint is just the written plan for how your phone and texts get handled — what it says, what it books, when it follows up. You read it and approve it before anything turns on.
We don’t start from a blank page. This is the roofing plan we’ve already written: your questions for storm calls, your follow-up schedule, your stages to paid. We shape it to how you work, you approve it, then we run it.
- Your own questions for storm and inspection calls: water coming in rings the office, and it talks about the roof, never the claim
- Estimate follow-ups with your photos, in each customer’s language, that stop on “not now”
- Your board, your stages: inspected to paid, with what each job still owes
- One-tap updates from your own WhatsApp: crew on the way, material, rain, the final invoice
- After-hail and yearly check-ins, only to past customers who said yes in writing
- The review ask after the final walk-through, on every finished roof
This is the summary. Your full plan gets written with you, line by line, and you approve it before anything turns on. See how a full blueprint reads (our sample is for an HVAC shop) →
The question we always get
“I already paid for leads and got burned. Is this the same thing?”
No. We don’t sell leads, names or door-knocking. We answer and follow up the people who already call you: from your yard signs, your referrals, your Google listing and the neighbors of roofs you’ve done. Your customers are yours, and if you ever leave, they leave with you.
How it works
You approve it once. Then it just runs.
We learn your business
A short conversation: which calls should ring the office, your follow-up schedule, your stages from inspection to paid, and what your crews and customers need to hear.
We set up your department
We start from the roofing plan and write it in your words: the questions for storm calls, your honest wait, your photo recap, your one-tap updates and your review ask after the walk-through.
You sign off, we run it
Nothing goes live until you've seen it and said yes. After that it's ours to run, watch, and keep current.
Everyone else hands you a login.
Roofers compare us to an answering service, and they ask about the software they already run. That software stays: it measures and writes your estimates. Here’s the honest difference in who does the work.
| What | Doing it yourself in your roofing software | An answering service | SANO Systems |
|---|---|---|---|
| Setting it up | You learn it and build it | Usually relays a message; booking is usually a paid add-on when offered | We build it around your business |
| Running it daily | You, on top of your real job | Answers, then hands it back to you | We do. You never touch it |
| The estimate that goes quiet | Automations you set up and keep writing yourself | Takes a message; rarely follows up an estimate | Your photos recapped the next day, check-ins in your words, stops on “not now” |
| When the tech changes | You keep up, or fall behind | Not their problem | Our problem, not yours |
| What you end up with | Another screen to check from the truck | A pile of messages to return | Your time back |
They give you a login. We give you your time back.
Questions
Roofing, remodel & paint, answered
Can it keep up after a big storm?
Does it follow up on my estimates?
Will it talk to my customers about their insurance claim?
I already have JobNimbus, AccuLynx or Roofr. Do I switch?
Someone in my family runs the office. Does this replace them?
Does anything work before my texting is approved?
When should I start?
Some of my customers text in English, and I think in Spanish.
Do I keep my number?
I don’t use any roofing software. Does that matter?
Do Angi, Houzz or Thumbtack leads get answered?
Everyone else says “no setup fee”. Why do you charge one?
What about remodels, paint and fences?
You’re new — why should I trust you with my phone?
Other blueprints
Not quite your business?
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Handyman, pools, pressure washing & movers
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We build yoursSee how we’d shape it →Let's shape your Roofing, remodel & paint blueprint
30 minutes by phone, or in person in Spanish, at a time you’re not on a roof. Bring one estimate that went quiet; we’ll show you its follow-up, your storm week and what your jobs still owe.
Need more hands for storm season? We run hiring, training & paperwork too →
30 days from go-live, money-back on the monthly fee — taking it also ends the minimum term. The one-time setup is separate: paid up front, or in two payments — half at signing, half at go-live — and if we don’t deliver your approved blueprint, the second half is on us.
Or text (832) 396-2496 — a real person reads it and replies.