They ask “how much?” ten times a day. Your assistant answers in a minute, with your prices.
The price shopper gets your number in writing (your range for a standard install, or your visit fee when it needs a look) before the next shop picks up. The 2 a.m. leak gets your shut-off steps first, and only a real emergency wakes you. Then you set the time.
What it's costing you
Where a plumber’s day really goes
They call to ask what you charge, and go with whoever answered first.
Houston customers call two, three, four plumbers and compare. The one who answers fast, with a clear number in writing, gets the job.
At 2 a.m. you don’t know if it’s a burst water heater or a dripping faucet until you pick up.
You answer every night call, because the shop that answers is the one that shows up. So the drip wakes you just like the flood.
You priced the water heater and never heard back.
Water heaters, tankless, repipes and slab leaks are the big tickets, and they come with sticker shock. A slab-leak quote can sit for weeks while the homeowner waits on the insurance adjuster.
When it freezes, a hundred calls come in a day.
Houston has had a freeze week most winters lately, and the bottleneck is hands and parts, not the phone. No system makes more plumbers.
The department
See what our systems can do for you
7 of 26 systems running for you on Starter.20 of 26 systems running for you on Growth — where most owners start.24 of 26 systems running for you on Scale.26 of 26 systems running for you on Total Transformation.
The “how much?” text and the 2 a.m. leak both get an answer in seconds: your price in writing, or your safety steps first and then it rings you.
A call you can’t pick up gets a text back within seconds — in English or Spanish — and the conversation carries on without you.
It fires on a missed call, a text, or a web message — inside a few seconds, before they have finished dialing the next company. If the conversation needs you, the whole thing lands on your phone as a text with their name, number and what they wanted.
Runs from Starter up — and we build it, load it and run it for you.
Non-urgent calls land in the times you opened, like tomorrow at 9. An emergency never gets a time from us: it rings you, and you set it.
People book into the times you actually work, and everyone gets reminded before the day arrives.
It only ever offers times you are actually free, with the gap you set between appointments built in. It books into the calendar we set up and keep in sync with the one you use — and where your own software will not accept an outside booking, your team gets the booking to drop in instead, so nothing is ever double-booked. We confirm exactly how it connects with you before launch. Reminders go out before the day so people turn up.
Runs from Starter up — and we build it, load it and run it for you.
One ask, the day after a finished job, at a decent hour. Never after a 2 a.m. flood, never to a tenant or a builder.
The ask goes out at the moment people are happiest — right after the work is finished, not a week later. You never send one by hand, and you never have to ask a customer for a favor again.
Runs from Starter up — and we build it, load it and run it for you.
Your hours, your after-hours line and your license number stay current on the page people check at 2 a.m.
Hours, services and photos stay current on the page most people actually judge you by.
Hours, services, photos and holiday closures stay right on the page most people judge you by before they ever call. We keep it current; you do not log in.
Runs from Starter up — and we build it, load it and run it for you.
What came in, what got booked, what we changed — told to you in words, not a dashboard you have to learn.
Once a month, in plain English: what came in, what got booked, what got followed up, what we changed and why. Not a dashboard you have to learn — a page you can read in two minutes.
Runs from Starter up — and we build it, load it and run it for you.
Last night sorted (what woke you, what waited), today by truck, what only you can do, and every open quote with its status.
Every call, message, booking and review in one place on your phone — in every package.
One app on your phone that shows your day: who called, who booked, what is coming up, who needs a reminder and which reviews came in. We set it up and load it for you; you just open it. Higher levels light up more of it, but every package gets the app.
Runs from Starter up — and we build it, load it and run it for you.
A website that books and answers for you — one page on Starter, a full site on Growth, plus ad landing pages on Scale and a page per location on Total.
We build it, host it and keep it current, so it never goes stale. Starter gets a clean one-page site; Growth gets the full site; Scale adds the landing pages your ads point to; Total Transformation adds a page for every location. It carries the same booking and answering as your phone, and it is yours.
Runs from Starter up — and we build it, load it and run it for you.
The 2 a.m. call gets answered out loud by your assistant, which says so: the shut-off steps, the address, then it rings your on-call phone. You set the time.
Your phone gets picked up out loud, day or night, by your AI assistant, which says so. 500 talk-minutes a month, more at Scale.
A natural voice picks up, says it is an AI assistant so nobody is misled, answers what it knows, and books what it can. Anything it should not handle stops and comes straight to you as a text, so nobody gets a wrong answer about your business.
Runs from Growth up — and we build it, load it and run it for you.
Messages on your Facebook page and Instagram land in the same inbox as your calls and texts, once Meta approves your business account.
DMs on Instagram and Facebook get answered in the same inbox as your calls and texts — one conversation, wherever it started.
People ask real buying questions in DMs, and a DM that sits for a day is a customer somewhere else by dinner. From Growth up, those messages land in the same inbox as your calls and texts, get answered the same way, and get booked the same way.
Runs from Growth up — and we build it, load it and run it for you.
Customers who WhatsApp you a photo of the leak get answered in the same inbox, once Meta approves your business account. Separate from this: one-tap sending from your own WhatsApp comes in every package.
Customers who message you on WhatsApp get answered in the same inbox as your calls and texts.
Plenty of customers would rather send a WhatsApp than call. Those messages land in the same inbox as everything else and get answered the same way. WhatsApp charges small fees on some messages (replying to a customer who wrote to you first is free); any fee is part of your usage line, at cost, not a surprise. We answer the customers who write to you; we do not send WhatsApp marketing blasts.
Runs from Growth up — and we build it, load it and run it for you.
The shopper comparing three plumbers on a phone at 9 p.m. gets your visit fee and your open times on your page, before calling the next one.
The people comparing you to two other companies get their questions answered on the spot instead of leaving.
Most people compare two or three companies before they call anyone. This answers them while they are still on your page, then books them, instead of letting them click back to the search results.
Runs from Growth up — and we build it, load it and run it for you.
Water heaters, tankless, repipes, slab leaks: your quote goes out with the photo, then check-ins in your words on day 2, 5 and 10. A slab quote waits while the adjuster decides.
Every quote and lead is followed up on a schedule until it’s a yes or a no — the part that always gets dropped.
Quotes go quiet — that is normal, and it is where most of the money leaks out. This follows up on a schedule you approve until you get a yes or a no, so nothing dies from silence.
Runs from Growth up — and we build it, load it and run it for you.
Homeowners mostly call once. The repeat work is landlords and property managers, plus the yearly water-heater flush. Those get the reminder, only if they said yes to texts. Builders’ lots live on their own list.
Every business has a natural cycle — the next service, the next visit, the next season. This watches the calendar for you: the customer who is due gets the rebooking text, the one who went quiet gets the win-back, and the day-after check-in catches a problem while it is still small. Texts only go to customers who said yes to them, at the hours the law allows. None of it is written by you.
Runs from Growth up — and we build it, load it and run it for you.
Houston freezes most winters. Before a forecast freeze, the customers who said yes to texts get your “cover the outside faucets, know your shut-off” note in one tap.
Email and text campaigns to the customers who said yes to hearing from you — seasonal offers and announcements, instead of paying to find new people.
Email and text to the customers you have already earned who said yes to hearing from you — seasonal offers, announcements, anything you want said. Texts only go out with that written yes, at the hours the law allows. Cheaper than finding new people, and it runs without you writing a word.
Runs from Growth up — and we build it, load it and run it for you.
Spanish by text from Starter. Spanish out loud is still being tuned; until then, a Spanish caller it can’t understand gets passed to you.
Live bilingual voice, so a Spanish-speaking caller gets a real conversation — not a language you had to hire for.
A Spanish-speaking caller gets a real conversation out loud, not a menu and not a callback. By text from Starter; live voice from Growth. You do not have to hire for it.
Runs from Growth up — and we build it, load it and run it for you.
Applications for licensed plumbers and apprentices, with the state license lookup built into screening (a lookup, not a background check).
Applications, screening, tryouts, hired — with automatic follow-up, so a good candidate is never lost to silence.
Every application lands in one pipeline — applied, screened, tryout, hired — and the follow-up happens automatically, so the good candidate is not lost to a faster offer. For licensed trades, a license check is built into the screening step.
Runs from Growth up — and we build it, load it and run it for you.
Quizzes and completion tracking, so nobody touches a customer until they’ve passed YOUR bar.
We take how you already train people and turn it into a portal — short lessons, quizzes, and completion tracking. You can see exactly who has passed what, and nobody touches a customer until they have passed your bar.
Runs from Growth up — and we build it, load it and run it for you.
Every candidate’s results on record, so the hire is a decision you can look back at — not a hunch.
Every tryout gets scored the same way, and every candidate’s results stay on record. When you compare two people, you are comparing scorecards — not memories.
Runs from Growth up — and we build it, load it and run it for you.
The paperwork goes out, gets signed from a phone, and files itself.
The paperwork goes out the moment you say “hired,” gets signed from a phone, and files itself. To be clear about the boundary: this is paperwork collection and e-signature — not HR, payroll, or classification compliance. How you classify and pay your team is a question for an employment attorney or payroll service — and we’ll say so.
Runs from Growth up — and we build it, load it and run it for you.
The truck stock that runs out at the worst time (wax rings, flappers, PEX fittings, a spare anode), counted, with an alert before tomorrow’s jobs need it.
A simple count of what you use and sell, with an alert before you run out.
Not a warehouse system — a simple count of the things you use and sell, kept current, with an alert before you run out of the one thing tomorrow’s jobs need.
Runs from Growth up — and we build it, load it and run it for you.
Pages built for the work you want more of, kept current by us — not a site you have to nag someone to update.
Pages built around the specific work you want more of, and kept current by us. No web guy to chase, no plugin to update, no site that slowly goes stale.
Runs from Scale up — and we build it, load it and run it for you.
We plan and run the ads; the media budget stays yours and is paid straight to Google or Meta.
We plan the campaigns, write them, and manage them month to month. The media budget is paid straight to Google or Meta and stays yours — we are not marking it up.
Runs from Scale up — and we build it, load it and run it for you.
From Scale: the invoice and a pay-by-text link go out when the job’s done.
The invoice goes out and gets paid from a phone, so the money lands the day the work is done.
The invoice goes out the moment the job is done and gets paid from a phone. No more waiting a week for money you already earned.
Runs from Scale up — and we build it, load it and run it for you.
A standing call to look at what’s working, what isn’t, and what we should change next month.
A standing call every month with a person who has been watching your numbers — what worked, what did not, and what we are changing next. Not a support ticket.
Runs from Scale up — and we build it, load it and run it for you.
The owner app every package gets, rebadged as yours — on your phone and your customers’ phones.
You can see everything from Growth onward; what this level adds is the badge. The same screens carry your name and your logo instead of ours, and your customers can hold it too. There is a real platform cost behind that, which is why it sits here.
Runs from Total up — and we build it, load it and run it for you.
One person who knows your business by name, weekly calls, and a four-hour response target in writing.
It is written into your agreement, not offered as a courtesy — so there is a named person accountable for your setup rather than a queue. You stop explaining your business from scratch every time you need something changed.
Runs from Total up — and we build it, load it and run it for you.
Your morning after a 2 a.m. call
A sample shop’s morning after a 2 a.m. call. It doesn’t follow the level above; it has its own switches: 1 truck or 2, and Starter or Growth. Starter answers by text; live voice and quote check-ins start at Growth; sending from your own WhatsApp comes in every package. The customers are made up; tap the copper buttons.
How it sounds to your customer: a friendly assistant that says it’s an AI assistant at the start, never pretending to be you. It sends your safety steps, your fee and your open times. It never quotes a repair price: that question gets your visit fee and a time. A gas smell or water near the panel gets your “leave and call” line first, and it rings you with the name, number and address.
You don’t set any of this up. We do.
You don’t load your customers in. You don’t write the scripts, connect the calendar, wire up the reviews, or learn a single screen. We build the whole thing, load it, and run it — the only thing we need from you is one short conversation about how you actually work, and your approval before it answers a single customer.
You never touch the tech. We keep you on the latest business systems — most of them AI-driven now — and upgrade them as they change. If something needs changing, you tell us and we change it. That’s the entire job.
About those voice minutes: Growth includes 500 talk-minutes a month — roughly 250–300 calls. A heavy week can run past that. It never drops a caller: it falls back to text and your own line until you okay more minutes, and high-volume shops move up to Scale’s 2,000. We tell you before you hit it, never after.
The honest all-in on Starter. $397/mo, plus a one-time $997 to build it — paid up front, or in two payments: half at signing, half the day it starts answering — about $60–200/mo in usage at cost. Three-month minimum. Moving up a level later? You pay only the difference in setup. See all four levels and what’s included →The honest all-in on Growth. $999/mo, plus a one-time $2,497 to build it — paid up front, or in two payments: half at signing, half the day it starts answering — about $60–200/mo in usage at cost. Three-month minimum. Moving up a level later? You pay only the difference in setup. See all four levels and what’s included →The honest all-in on Scale. $1,995/mo, plus a one-time $4,997 to build it — paid up front, or in two payments: half at signing, half the day it starts answering — and no separate usage bill — it is bundled into this plan. Three-month minimum. Moving up a level later? You pay only the difference in setup. See all four levels and what’s included →The honest all-in on Total Transformation. $4,997/mo, plus a one-time $14,997 to build it — paid up front, or in two payments: half at signing, half the day it starts answering — and no separate usage bill — it is bundled into this plan. Six-month minimum. See all four levels and what’s included →
For Plumbing
The flood wakes you. The drip waits for morning.
You’re in a hot attic swapping a water heater, both hands full. Someone with a leak is calling down the list. Your assistant answers in seconds and walks them to the shut-off. If it’s an emergency, it rings you with the address and a photo, and you decide when you get there.
What's actually inside it
Your blueprint is just the written plan for how your phone and texts get handled — what it says, what it books, when it follows up. You read it and approve it before anything turns on.
We don’t start from a blank page. This is the plumbing plan we’ve already written: your safety steps first, then your price sheet and your night rules. We shape it to how you work, you approve it, then we run it.
- Your safety steps first, approved by you: gas means leave and call, water near power means stay out, then the shut-off (the heater valve, or the street main)
- Your night rules: what rings your on-call phone, what waits for morning, and “when in doubt, it rings you”
- Your price sheet: your visit fee, and your ranges for standard installs only if you turn them on. Never a leak or a slab by text
- Quote check-ins in your words on day 2, 5 and 10, paused while an insurance adjuster decides
- One review ask the day after a finished job, never after a 2 a.m. flood and never to a tenant or a builder
This is the summary. Your full plan gets written with you, line by line, starting with your safety steps. See how a full blueprint reads (our sample is for an HVAC shop) →
The question we always get
“I already answer my own phone at 2 a.m.”
Keep answering. Now only the flood wakes you: the drip gets tomorrow’s first slot, and the “how much?” gets your number in writing while you’re under a sink. Whoever answers your phone by day keeps answering it; this catches the calls nobody can reach.
How it works
You approve it once. Then it just runs.
We learn your business
A short conversation: your visit fee and your after-hours fee, which calls should wake you, and which quotes keep going quiet.
We set up your department
We start from the plumbing plan and write it in your words: the safety steps you approve, your price sheet (ranges only if you turn them on), your on-call phone and your quote check-ins.
You sign off, we run it
Nothing goes live until you've seen it and said yes. After that it's ours to run, watch, and keep current.
Everyone else hands you a login.
Plumbers compare us to an answering service, and they ask about the software they already run. That software stays: it’s your dispatch board. Here’s the honest difference in who does the work.
| What | Doing it yourself in your software | An answering service | SANO Systems |
|---|---|---|---|
| Setting it up | You learn it and build it | Usually relays a message; booking is usually a paid add-on when offered | We build it around your business |
| Running it daily | You, on top of your real job | Answers, then hands it back to you | We do. You never touch it |
| The 2 a.m. call | Your phone rings for everything | Takes a message, or wakes you for the drip | Your rules: the flood rings you with the address; the drip gets your first morning slot |
| When the tech changes | You keep up, or fall behind | Not their problem | Our problem, not yours |
| What you end up with | Another screen to check between jobs | A pile of messages to return | Your time back |
They give you a login. We give you your time back.
Questions
Plumbing, answered
In an emergency, who decides when I get there?
Will it quote my prices?
I already run Housecall Pro, ServiceTitan or Jobber. Do I switch?
Someone already answers my phone by day. Does this replace that person?
Most of my work is new construction for builders. Anything for that?
Will customers know it is not me?
When does texting start?
My customers speak Spanish. Does it?
Do I have to change the number on my trucks?
Can it answer while I am on a job?
You’re new — why should I trust you with my phone?
Other blueprints
Not quite your business?
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Hair salons, barbershops, lash, brow & nail studios
We build yoursSee how we’d shape it →Let's shape your Plumbing blueprint
30 minutes by phone, or in person in Spanish, at a time that isn’t a job. Bring your price sheet and tell us which calls should wake you; we’ll show you your night, your “how much?” and your open quotes.
Hiring a licensed plumber? We run the applications, with the state license lookup built in →
30 days from go-live, money-back on the monthly fee — taking it also ends the minimum term. The one-time setup is separate: paid up front, or in two payments — half at signing, half at go-live — and if we don’t deliver your approved blueprint, the second half is on us.
Or text (832) 396-2496 — a real person reads it and replies.